One thing to remember about digital marketing is that you can’t build an audience without offering relevant, engaging and consistent information. Each day, millions of content pieces – from blogs to videos, websites and more – are published online. How, then, can you get your brand name in front of the people who matter most to you? It all comes down to your SEO strategy.
Search Engine Optimization (SEO) is an ongoing and ever changing process that is woven throughout your entire website, from the navigational structure to the content in your blog posts. SEO is not only about optimizing your website for search engines, but also about optimizing your website for the best user experience possible.
Today, 86% of all internet use involves browsing mainstream search engines such as Google, Bing, and Yahoo. From searching for your next car to your next veterinarian, search engines are used to find products, services and news all over the world. SEO is a necessary step to optimize your website for search engines and help gain valuable search ranking.
While searches can result in endless pages of results, statistics show that most users will not look past the first few pages of search results. This means that if you want potential customers to find your business, it is critical that your website appear within these first few pages. This is where Search Engine Optimization can help strengthen your place online.
We can go on and on about what goes behind your SEO, but in short, it comes down to this:
- Keyword research – Our research team develops a comprehensive keyword audit based on the behaviors and actions of your target markets.
- Optimized content – We’ll audit your site, optimize your existing pages and posts for search engines, and create new content built around our keyword research, so that you rank for the terms that matter most.
- Build authority – We will help establish you as a credible resource in your industry by creating worthwhile content that your audience will want to share. Search engines treat your shared message as a vote of confidence in the quality of your site and reward you with higher ranking as a result.
- Analysis and revisions – A successful SEO strategy is flexible and continuously monitored. We track results and adjust strategies to ensure steady growth across all search engines.
Let Pivot Creative manage your SEO strategy.