Marketing automation is a solution that implements key marketing actions for you. The software is designed to prioritize and execute repetitive email, social and website tasks to make your business streamlined and efficient. When used properly marketing automation eliminates time consuming activities and allows you to focus on what matters most – your clients.
Although there are many moving parts to a successful marketing automation strategy, there are two key principles to keep in mind when developing scalable strategy that evolves with your customers. First, it’s important to recognize that marketing automation does not generate leads, but rather help scale your marketing efforts by reaching more customers more often. Second, it’s important to remember that your marketing message is being received by a real person on the other end. By leveraging behavioral data across multiple platforms and channels we can paint a complete picture of a particular customer and nurture the relationship by sending relatable information based on their unique challenges and interests.
Software applications like Hubspot, SharpSpring, InfusionSoft and Hatchbuck make it easy for businesses of all sizes to funnel prospects through the entire buyer’s journey. What was once only available to corporations with deep pockets and dedicated departments is now available to business owners just like you.
At Pivot, we’ve worked with a number of automation tools out there. Our goal is to help you find the solution that works best for your needs today and in the future.
In the end, no matter what marketing automation tool you decide on, we’ll help keep your business and leads on track, without the expense of a full-on marketing department.