Digital marketing strategy has a lot of moving parts. Content marketing. Reputation management. Lead nurturing. Customer management. Social media plays a valuable role in each of these aspects of your digital footprint.
Particularly with the push toward mobile, more and more of your ideal clients turn to social media in order to research, inquire, and actively engage with various brands. It’s no wonder why we invest so much time and attention to your social strategy.
What are the benefits to a measurably effective social media strategy?
- Your content will get more traffic
- You’ll discover opportunities to engage with prospects
- You’ll keep your existing customers happy
- You’ll establish yourself as the authority in your industry
1. We choose the channels that deliver the most impact
There are dozens of social platforms out there, but not all of them are worth your investment. Just because a social network exists doesn’t mean you have to have a presence on it.
You want to commit to the networks that deliver the highest return on investment. That’s why we research your market, audience, and goals to help you choose the channels that will make the biggest impact.
2. We engage with your audiences, instead of just talking at them
The whole purpose of social media is to be social. Why, then, do brands insist on only sharing content with their audiences, and avoid engaging in conversations?
While content sharing and curation is a key part of every social strategy, we make it a point to develop engagement strategies for each of your platforms to help you humanize your brand and build a relationship with your followers.
3. We bring in the data
Social media has come a long way since the early days of Facebook. We now have access to an unbelievable amount of data, beyond just the number of followers you have.
Our team dissects every aspect of your social campaigns to learn what works and what doesn’t, so that we can continue to deliver the best results every single month.
Social is so much more than post and boast
Social media can be one of the most important parts of your entire digital strategy.
But it takes more than random posts and updates to build your following and convert those followers into leads.
Isn’t it time you take your social game to the next level? Let’s get started.