The right content, delivered to the right person, at the right time. That’s the mission behind a great content strategy.
Content is anything your audience can consume that connects them to your brand’s story.
A well-executed blog, video, or even a social post could connect with your audience based on what they’re thinking, feeling, or needing at that exact moment. It’s important to develop relevant content that educates and motivates your audience to engage with your brand.
This could mean filling out a form or sharing your post on social media. Thoughtful content that resonates with your audience will strength your relationship and have them coming back for more.
The foundation of our content development strategy, revolves around these three elements:
- Your audience. We research your ideal client so that we can begin to understand their wants and needs.
- Keyword research. Once we know who your ideal client is, we then unearth the terms they use when searching for your product or service.
- Consistency. Your message is the bridge between you and your ideal client. We create guidelines to ensure your voice reflects your brand, no matter how or where your content is shared.
By developing content with your ideal client in mind we can deliver your message to the users that you are trying to reach the most. From the beginning stages of the content strategy process to the distribution and delivery, we’ll continually reinforce your brand’s message leading to maximum impact and customer conversions.