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Best Startup Business Ideas of 2020: Health and Wellness Industry


Here it is — our fourth and final installment of the 12 best startup business ideas for 2020.

Thus far, we’ve given you a glimpse into pursuits based in tech, outside-the-box opportunities like CBD and premium pet food, along with professional platforms designed for the global good, like urban farming and sustainable transportation.

This last group is organized around the ever-popular and ever-growing health and wellness industry. For those of you with an interest in fashion, fitness, or cosmetics, these new takes on old favorites might present the right startup venture for you.

Check them out and get in touch when you’re ready to strategize the marketing support to launch your startup!

The Message of Modest Fashion

Breaking away from the typical trends that favor revealing, sexy or barely-there clothing options, a new message has made waves in the fashion industry.

As the name sounds, modest fashion emphasizes clothing that completely covers — think long skirts, pants, long-sleeved blouses, etc. Although initially connected to religious doctrine, the modest fashion movement has expanded into the mainstream, celebrated in major industry magazines like Vogue and attracting adherents all over the world.

Not to be mistaken for a passing fad — like so many fashion moments — the modest fashion message seems to be establishing itself with more fans and followers than ever before. Right now, #modestfashion features 2.3 million posts and #modestfashionblogger has 237,000.

Job titles in the modest fashion forum can include, but certainly are not limited to the following:

  • Blogger
  • Designer
  • Events coordinator (think fashion week)
  • Influencer
  • Magazine publisher
  • Shop owner (either online on brick-and-mortar)
  • Stylist

As with some of our other startup suggestions, in order to find your niche within this industry, play to your strengths and market yourself, accordingly. We’re happy to schedule a consultation to help you get started and really drill down your ideal modest fashion opportunity.

Investing in Ecobeauty… and Our Environment

Understanding the increasing trend towards ecobeauty involves recognizing the darker side of the beauty industry when it comes to the environment. Traditionally, the production and sale of beauty products has laid waste environmental health because of its prolific use of plastic and single-use packaging.

As we know, this is problematic and no longer something that can be swept under the rug. In fact, UK-based startupsreported that, “According to Surfers Against Sewage, recent studies have found plastic pollution in 100% of marine turtles, 59% of whales, 36% of seals, and 40% of seabirds examined.”

In the third installment of this series, we referenced a consumer push for sustainable products and services. Ecobeauty is a similarly driven opportunity:

“And with 83% of consumers saying they would opt for a brand with a good record on sustainability (according to J. Walter Thompson Intelligence), environmental impact should be one of your main considerations if you’re launching any business in 2020.”

Of course, you don’t have to create your own ecobeauty product line, though you certainly could. There is plenty of room in the market for more beauty products that prioritize the health of the environment.

However, you could also pursue a well-established position within the beauty and wellness industry — aesthetician, makeup artist, stylist, nail technician — but put your own exclusive ecobeauty spin on it.

At last, we’ve come to our final suggestion in this series…

Find a Faster Fitness Format

The digital age puts a premium on convenience as consumers demand easier access and increased connectivity to achieve their own personal goals. Just think of the ubiquitous response, “there’s an app for that.”

The fitness industry has not been spared by these demands, and is tasked with delivering easier, more convenient, at-home workout options that stream right to a consumer’s living room.

Look at it this way, multitasking 24/7 responsiveness is the order of the day for most of us:

“And as humans we are hard-wired to look for convenience in pretty much all we do – exercise being no exception. If you can do a tough workout in 15 minutes rather than 60, and without needing to leave home – what’s not to love?”

Unlike fitness fads and products of the past (think: the thighmaster, hula-hooping, Jane Fonda and Richard Simmons’ workouts… this list could go on and on), the consumer demand for more convenient fitness opportunities is driven by current professional realities that are likely here to stay.

As startups reported, “In our constantly ‘on’ world, looking after your health and well-being is critical. But many of us are no longer working to the old standard ‘9 to 5’ schedule, as we juggle portfolio careers, multi-country teams, caring and other responsibilities.”

In other words, the professional landscape has shifted in such a way that personal pursuits like fitness are now practically required to be on-demand, offered at times, locations and formats most convenient for the consumer.

It’s been an eclectic mix of startup suggestions in this four-post series. If you found one that plays to your strengths, we’d love to hear about it. If not, we hope this list provided some inspiration and outside-the-box thinking to jumpstart your startup venture.

Either way, we invite you to get in touch and let the Pivot Creative team provide the marketing expertise you’ll need for your most successful startup strategy.

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