Our Blog

Best Startup Business Ideas of 2020: Tech-Centered Options


For those of you who have been following along, our last two blog posts featured six of the 12 projected best startup business ideas of 2020. So far, we’ve covered a considerable range of options from CBD shops, urban farming, craft workshops, rum production, non-alcoholic ventures, and premium pet food.

This third installment features tech-centered options, including podcasting, smart tech for the elderly population, and sustainable transportation.

Check out a brief summary of what each entails to determine if any of these businesses fit the bill for you…

Turn a Profit by Podcasting?

Podcasting as a communication medium is proving increasingly popular, with more and more people tuning in to their favorite podcasts every day. By simple definition, a podcast is “a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.”

According to Forbes, Podcasting is Going Mainstream, with more than 800,000 podcasts currently available worldwide. With so many podcasts out there already, where is the potential for growth? Consider this comparative analysis:

While the market may seem crowded already, 700,000 podcasts pales in comparison to approximately 23 million YouTube channels, and with new demographics gradually discovering podcasts, there are real opportunities for new providers. If your content is compelling enough, chances are you will find an audience.

Of course, that’s the trick. Creating compelling content isn’t always easy, so you’ll want to support the process by making sure your podcast is about something that is so interesting to you that you really never tire of talking about it.

To help you get started, check out these 9 Podcast Trends You Can’t Ignore in 2020, with the most popular podcasting topics listed as:

  • Food
  • Questions / Mythbusting
  • Feminism
  • Paranormal
  • Sports
  • TV Shows, Books, Film
  • Audio Drama
  • News
  • Chat Shows
  • True Crime

If you need help planning your podcasting content strategy, reach out to us and we’ll be happy to schedule a chat over coffee or a beer.

On the fence about podcasting? Check out our next two startup suggestions…

Smart Tech Support for Elderly Populations

With most countries facing the challenges of an aging population, elder care is a critical industry — one that is stretched thin and in need of serious support and smarter solutions. If you’re not cut out for direct patient care, but want to create a business that helps this population, smart tech might be your solution.

When considering smart tech support for the elderly, don’t overlook those daily tasks that young and healthy individuals complete without a second thought, but that aging individuals find difficult.

This can run the gamut of changing the thermostat, scheduling online prescription or food delivery services, even attending tele-medical appointments. In other words, what Alexa-like support could you provide that would make life easier for an elderly person?

Ultimately, any smart tech business should be designed to support independence and overall wellbeing, particularly for those who cannot afford in-home support or a nursing care facility. Because this is a growing field, the sky really is the limit when it comes to creating your niche within it.

Play to your strengths. According to startups, possible job titles in this industry might include:

  • Smart-home designer or creator
  • Smart-home installation service
  • Online care services
  • Home monitoring business

Our next startup suggestion also focuses on making meaningful change by examining current demographics and transportation needs with the goal of sustainability at its core.

Get on Board with Sustainable Transportation

With consumers increasingly concerned with the environment and eager to make smarter choices when it comes to their products and services, sustainable transportation has a bright future. Transportation tops the list of the worst CO2 emissions offenders, meaning there is plenty of room to pursue alternatives and create a business designed around eco-friendly delivery.

And while it might seem little more than the latest marketing buzzword, sustainability is valued by consumers. Consider this:

“Putting aside the fact that we all have a duty to do our bit, a survey of adults in the UK, the US, Australia and China by J. Walter Thompson Intelligence found that 83% would always pick a brand with a better record of sustainability. And 70% would be willing to pay more for environmentally-friendly services.”

With those numbers, there really is nothing stopping you from creating your own environmentally-friendly courier service.

Fueling the drive for sustainable transportation is not only green ambitions, but also the surge in online shopping. Even if you’ve limited your carbon footprint by driving less, e-commerce requires a tremendous amount of transportation services and support to fill those online orders. So, why not devise a way to do so that reduces CO2 emissions in the process?

Our fourth and final blog post installment of the best startup ideas of 2020 will explore a different realm, entirely: the health and wellness industry.

Check back if you still haven’t found your niche and, as always, we invite you to get in touch with us directly when you’re ready to launch with full, expert marketing support.

View More Posts

Let's Start a Conversation

Schedule your appointment today

Get Started

Pivot Creative | 500 North Commercial St. Suite 502a Manchester, NH 03101 | 603-540-8822

Call Now ButtonCall Now!