It’s impossible to be great at everything you do, unless you’re Dwayne “The Rock” Johnson. After all, he’s an elite athlete, a legendary pro wrestler, an award-winning body builder, movie star, TV star, father, activist and ersatz political candidate; the man can do it all. The reality is though, that most of us can’t be Dwayne Johnson, no matter HOW desperately we want to be. Almost all of us have strengths and limitations, and a huge part of our success hinges on how well we identify and play to our skills while learning to manage and overcome our deficiencies.

As a business owner, it’s even more important to recognize where you shine and where you struggle in terms of the day-to-day operations of your business. As the saying goes, a jack of all trades is a master of none. Sometimes letting go of parts of your business can be a challenge, but the most successful business people know that to run a truly successful company you MUST let go of time consuming and/or challenging aspects of your business so you can concentrate on what you do best.

Here are some smart tips to help you delegate and grow your business in 2019.

Stop trying to be an accountant… unless you’re actually an accountant
One of the biggest areas business owners struggle to let go is managing the books and finances of the company. It makes sense- it’s your money, and you want to know what’s happening with it at all times. That having been said, there’s a difference between having your finger on the pulse of your money and manually keeping its heart beating. Managing your own finances means committing to getting down to nitty gritty details that require time and concentration. This can easily take away from your ability to look at big picture issues with your company that only you can or should be addressing. Rather than positioning yourself to be bogged down in numbers, a savvy business move is to find an accountant you trust, and probably also hire a bookkeeper to manage your daily flow of money.

Marketing is a full time job, and there aren’t enough hours in your day to do it alone
There’s no doubt you have a vision for your brand, and how it is represented to the general public. You might manage your own social media accounts, and you may have even designed your own website. However, no matter how competent you are with marketing strategies, you simply cannot invest enough time to do it well and still have enough time to dedicate to managing and growing your business. Hiring a marketing company is a move you have to make if you truly want to advance your brand. Partnering with a digital marketing team will help you maximize the scope of your reach by improving your SEO, upgrading your web presence and supplying you a marketing toolbox full of new angles and approaches to connect with your client base.

Remember what you went into business to do, and then go do it
When you started your business, something motivated you to choose the industry you chose. Odds are your professional experience, talent, and interest inspired you to choose your path, thus it’s very important that you maximize your time spent doing what you do best. Are you a great salesman? Great! Go sell your brand. Are you a professional photographer? Get out and shoot some events. There are always tasks and responsibilities that come with managing a business that could potential drag you away from your calling; if you want your business to thrive, you can’t let that happen. Finding trusted employees, resources and partners to help you operate different aspects of your business empowers you to do what you love to do, and this, above all, is imperative to your success.