Portfolio - Logos

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Asrielo

Created By: Chris Duhaime

Asrielo is a new business in the market of adventure travel. Centered around deep sea diving and snorkeling, Asrielo offers the scuba diving industry booking solutions and reservation management that is both simple and effective.

Asrielo needed a brand concept that was clean, simple and easily recognized. With future plans to expand beyond scuba diving – Asrielo required an identity that would transcend all adventure travel. It’s bold curves and bright colors allowed the design to translate well from one media platform to the next. The iconic “push-pin” is symbolic of destination travel and the need to explore the world.

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Cerulean

Created By: Chris Duhaime

Cerulean is a joint venture of Knight Point Systems and TeraThink. The clients provided Pivot with two very specific design requests – develop a crisp logo with an association to water.

Pivot chose the “Steelfish” font because of its unique logotype characteristic and definitive edges. In response to the client’s request for water association, Pivot ensured that the waves icon could function apart from the logotype so that it may be effectively used on promotional items and other printed materials.

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Dansmark

Created By: Chris Duhaime

Dansmark Solutions is a financial software consulting firm with expertise in fixed income analytics, large n-tier designs, multiple database support, trading systems, and high throughput algorithm design.

Dansmark Solutions requested an emblematic logo that could be easily incorporated into all of their business collateral. They desired a simple yet creative solution that not only represented the company name, but was also modeled after their mission statement. Pivot developed the rubber stamp idea as a compliment to the organization’s business model, as well as to assist Dansmark Solutions in setting themselves apart from their competition.

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I Hate Your Team

Created By: Chris Duhaime

I Hate Your Team.com is an e-commerce site designed to provide sports fans with the opportunity to purchase customizable merchandise and apparel that expresses a dislike for a rival team or band wagon fan in a fun, playful manner.

I Hate Your Team.com was interested in developing a bright and colorful logo that accurately represented the idea of providing fans with a way to express their feelings toward rival teams in a light hearted, enjoyable way. In addition to the bright colors and bold fonts, Pivot developed a signature “character” that helped represent the business.

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I Need a Bath

Created By: Chris Duhaime

I Need a Bath.com is a division of Marlowe Building and Design, a remodeling company located in Tyngsboro, MA. Marlowe Building and Design was interested in creating a specialized bathroom remodeling franchise that would focus on providing customers with quality bathroom designs at an affordable price.

I Need a Bath.com requested a lively logo design that was easy to recognize upon a first glance. While maintaining a professional appearance, they expressed interest in integrating the ‘rubber ducky’ concept along side a playful font design. Pivot leveraged many of Marlowe’s creative ideas and introduced some of its own to create a logo concept that was functional and met all of the organization’s creative goals.

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Thai Royal

Created By: Chris Duhaime

Thai Royal was a brand new restaurant in Leesburg, Virginia looking for support with their advertising plan – from logo creation to menu and postcard design. The challenge for this project was creating a marketing plan that embraced the Thai traditions, yet still integrating a familiar American twist.

After much research, Pivot was able to become familiar with the Thailand traditions and combine the emblematic symbols, colors and fonts into an eye-catching brand familiar to both Thai and American cultures..

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