Portfolio - I Hate Your Team

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I Hate Your Team

I Hate Your Team.com is an e-commerce site designed to provide sports fans with the opportunity to purchase customizable merchandise and apparel that expresses a dislike for a rival team or band wagon fan in a fun, playful manner.

I Hate Your Team.com was interested in developing a bright and colorful logo that accurately represented the idea of providing fans with a way to express their feelings toward rival teams in a light hearted, enjoyable way. In addition to the bright colors and bold fonts, Pivot developed a signature “character” that helped represent the business.

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