Portfolio - Cerulean



Cerulean is a joint venture of Knight Point Systems and TeraThink. The clients provided Pivot with two very specific design requests – develop a crisp logo with an association to water.

Pivot chose the “Steelfish” font because of its unique logotype characteristic and definitive edges. In response to the client’s request for water association, Pivot ensured that the waves icon could function apart from the logotype so that it may be effectively used on promotional items and other printed materials.

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